With the new models and vehicle concepts it is presenting at the 2010 Môn dial de l’Automobile in Paris, BMW is demonstrating the logical continuation of its development strategy, underpinned by these two attributes, compelling aesthetics and outstanding efficiency.

The most recent result of the brand’s current model offensive is the new BMW X3, whose world premiere counts among the highlights of the 2010 Paris Motor Show. The new generation of the first Sports Activity Vehicle in this vehicle segment continues the success of its predecessor – which recorded worldwide sales of over 600,000.

BMW documents its passion for aesthetics and dynamics at the 2010 Paris Motor Show with the world premiere of a concept study for a luxury 2+2-seater. The BMW Concept 6 Series Coupé embodies a new, forward-looking definition of sports driving pleasure and exclusivity in keeping with the brand. Featuring classic BMW coupé characteristics, this concept draws on a more than 70-year tradition. Taking the current design language further, it boasts harmoniously flowing lines and a form that expresses dynamic power through the evocation of natural wave motion.

The successful market launch of the new BMW 5 Series Saloon and the new BMW 5 Series Touring demonstrates how the brand values of aesthetics, dynamics and efficiency can be skilfully combined to generate the utmost appeal in the upper mid range. At the Paris Motor Show, additional engine options for both model ranges and, for the first time, the BMW xDrive intelligent all-wheel-drive system are being presented. In addition, there is the world premiere of the M Sports package, available for the Saloon and Touring versions of the BMW 5 Series range. Where the BMW 5 Series Gran Turismo is concerned, xDrive all-wheel drive likewise continues its advance: in future, it can be combined with all petrol and diesel engine options available for this model.

With its latest model portfolio, BMW boasts vehicles in every segment that deliver an extremely favourable combination of driving pleasure and fuel consumption. This unique status within the competitive environment is thanks to both the BMW EfficientDynamics strategy and to the great diversity of concepts for future mobility. Pointing the way towards CO₂-free motoring is the BMW Concept ActiveE, which marks its French debut at the 2010 Paris Motor Show. This concept vehicle, based on the BMW 1 Series Coupé, features all-electric drive as well as innovative electricity storage technology that allows a range of some 240 kilometres (150 miles) to complement the agility associated with the brand.